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NewTire Industries Brings Green Operations to Kitchener
Canada’s Technology Triangle, Waterloo Region, September 5, 2007…In a Region known for environmental leadership and as having an array of corporations leading green technologies, NewTire Industries, a newly established tire recycling operation today announces it has opened its first plant in Kitchener. The firm is expected to create about 15-20 jobs at the 27,000 sq foot facility.
Kitchener Mayor Carl Zehr welcomes NewTire saying, “This new firm is a great fit for the Grand River West Business Park. It will operate along side the light industrial and engineering firms already located there.” Zehr adds that there are about 60 additional acres available in the park for development.
The company’s CEO Viktor Besenschek says that Kitchener was the natural choice for the innovative recycling operation. “The area is central to large business centres and has the talented labour force to support the automated processes I will be utilizing at the new plant.” Reflective of the advances that have been made in the tire recycling industry, the company will store and process the tires within its state of the art facility.
Besenschek is no stranger to entrepreneurship as he has been a principal in a number of start ups over the years. He feels the Waterloo Region has significant support for new business and wanted to begin operations here. He saw an opportunity to offer a quality supply of steel-free crumb, a bi-product that can be used in making other rubber based products. “Industry sources estimate that there are some 10 million excess tires generated per year in Ontario alone – and over 8 million stockpiled in landfill sites and other storage facilities. This will supply plenty of tires to recycle for various industrial and automotive parts production,” he adds.
Bill Elliot, Director of Business Development, Canada’s Technology Triangle Inc, says the Waterloo Region is a leader in environmental technologies with other companies such as Conestoga Rovers and Associates, Brock Solutions and Frontline Environment. Elliot commends Viktor for his perseverance in making this enterprise come to life. “We’ve been working on this deal for over three years and the company is a great fit for the Waterloo Region.”
The Waterloo Region is home to the Canadian Water Network and the Ontario Centres of Excellence for Energy and for Earth and Space Technology. There are also numerous University of Waterloo (UW) research facilities including the Atmospheric Science, Ground Water Research and Centre for Materials Technology. UW has excelled in providing excellence in educational training in environmental technologies and is known around the world for its global-class programs. “This steady flow of talent combine this with the significant research capabilities in basic and applied environmental issues are very attractive for new companies looking to locate,”
